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ShipHero announced a new partnership with Google to help eCommerce retailers stay competitive this holiday season.The company is one of only four logistics and fulfillment providers to partner with Google to implement the Google Delivery Promise, facilitating faster, more accurate delivery times.Through this new integration with Google Merchant Center, ShipHero will help clients drive more conversions on Google channels by showing customers more accurate, location- and product-specific delivery speed estimates.‍
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Through a new integration with Google Merchant Center, ShipHero will help our businesses drive more conversions on Google channels by showing customers more accurate, location- and product-specific delivery speed estimates. All that our businesses need to do in order to take advantage of this feature is to link to their ShipHero account in Merchant Center. It’s really that easy!Shipping speed can play a critical role throughout the purchase journey, from discovery through final purchase:
By linking accounts, ShipHero businesses can showcase their investment in fulfillment capabilities to customers on Google across a wide variety of user experiences and journey stages. Moreover, participating ShipHero businesses should find it easier to obtain annotations that drive traffic and conversions, such as the free and fast shipping annotation.
When a ShipHero business links their account, recent order tracking data is sent from ShipHero to Google, who then feeds that data into machine learning models to generate delivery speed estimates. On Google channels, customers will see delivery estimates based to the item they are viewing and their current location, among other factors. For example, if an item is fulfilled out of a facility in Pennsylvania, a shopper in Maine might see a 2-day delivery speed, while one in California sees a 5-day delivery speed.
Today, most businesses configure a nationwide shipping speed on Google, leading to customers’ seeing an overly conservative delivery speed that accounts for even the most remote locations. By using this approach, we expect most ShipHero businesses will be able to quote lower and more accurate delivery speeds to customers, based on the performance of similar Google-calculated shipping programs. And, given how critical delivery speed is to customers’ purchase decisions, an improvement in quoted speed should yield more conversions.
For now, the ShipHero-powered delivery speeds on Google are only available for orders originating from and delivering to the United States. Furthermore, the ShipHero-powered speeds work for channels managed by Google Merchant Center (link), including Shopping ads (link), free product listings (link), and Buy on Google (link).
1. To link your account, you will first need your ShipHero username and password.  If you don’t know these, please reach out to ShipHero Support.
‍2A. If you already have shipping speed configured on Google Merchant Center, all you need to do is set up ShipHero for shipping data verification by linking your accounts here.  - or -
‍2B. If you do not have shipping speed configured — e.g., if you use the [shipping] attribute (link) in your product feed to convey shipping cost — you should set up an account-level, ShipHero-powered shipping service here, by doing the following:
NOTE - If you have used the [shipping] attribute to provide shipping cost, it will override the account-level shipping service you have set up in step 2B. For this new ShipHero service to work, you must clear the [price] sub-attribute within the [shipping] attribute for the items you want Google-calculated shipping speeds to apply to.
‍NOTE - If you have multiple shipping options configured for the same country, Google will select the cheapest option to show to the customer. If Google finds that, for a given country, you have multiple shipping options that cost the same amount, it will then select the fastest option among them to display.  Your ShipHero service from 2B will not display if it does not “win” that “cheapest, then fastest” logic for the United States.
A key benefit of letting Google calculate your shipping speed is that your items on Google will show a delivery speed that varies by region. So, even if you do not offer nation-wide “fast” shipping, Google will understand the areas in the country where your items will arrive “fast.” For example, if you operate 2 well-placed eFCs and use only ground fulfillment, perhaps 60% of the US will receive items “fast” (in 3 days or less).
So, once you have linked your ShipHero account, obtaining the free and fast shipping annotations is pretty straightforward. You just need to meet the other program requirements, which are as follows (more info)
If you don’t yet use Google to connect with customers, you can get started by signing up with Merchant Center here. Since last year, Google has offered a free listings product which may provide you with traffic and sales at no cost. You can learn more about it here.
ShipHero can provide turn-key outsourced fulfillment services or help you manage your own fulfillment network with our advanced Warehouse Management Software. If you’re new to ShipHero, you can schedule a call with one of our experts to develop a fulfillment solution that works for you and your customers. Click HERE to schedule a meeting today.
You can read more about how Google calculates shipping speeds here and shipping data verification here. Need help with Google topics? Reach out to Google Support.
Be sure to follow ShipHero on Twitter&LinkedIn today to stay up to date with the latest company news.
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In partnership with Flexport, ShipHero is proud to announce a new shipping option meant to address the current congestion at US ports. Flexport has developed Flow Direct, a less-than-container-load(LCL) shipping option that allows clients to purchase space in shipping containers along with other clients. This allows smaller businesses with less product to get their goods from Shanghai to ShipHero’s Las Vegas warehouse in 23-25 days at just a fraction of the cost.Flexport Flow Direct is ideal for fulfillment clients who:
For freight shipping in October 2021, Flow Direct costs $325 USD per Cubic Meter (CBM) of space. (This fee includes transportation from our Shanghai consolidation center to the ShipHero warehouse in the US.)Cargo Insurance, Customs Clearance and Import Fees (duty and tax) are extra because these fees are determined on the type of / value of your shipment - but not to worry, Flexport’s insurance and Customs clearance rates are very competitive. You will find these rates to be comfortably between FCL and standard LCL rates, leaning towards FCL. There is a one CBM minimum charge, and there is no maximum amount you can ship. November rates will be published soon.This new shipping option is available NOW for ShipHero Fulfillment customers, all they have to do is sign up as a Flexport customer by contacting the sales team at flowdirect_sales@flexport.com.ShipHero Fulfillment customers may also reach out to their Client Success Manager for questions, HERE.We are excited to bring ShipHero clients this out-of-the-box option that directly addresses the shipping log-jam that is cramping everyone’s holiday style. At ShipHero, we can feel your clients’ frustration and ShipHero is glad to partner with companies like Flexport to bring solutions directly to our clients.If you’re new to ShipHero and are interested in learning more about our fulfillment services, please schedule an appointment with our Fulfillment Sales Team, HERE.About ShipHeroShipHero is a US-based, leading solution provider in the fast growing eCommerce fulfillment space. ShipHero served over $5 billion of eCommerce orders in 2020 and is growing rapidly. ShipHero provides warehouse management software for brands that operate their own warehouses as well as outsourced fulfillment as a service from ShipHero owned and operated North American warehouses.Some notable customers include Universal Music Group, Glossier and Canadian Tire. ShipHero is a Shopify Plus partner and we serve more than 10% of Shopify plus stores globally.Media Inquires: media@ShipHero.com
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A weekly podcast on small businesses for sale. Your three hosts look at deals on the market each week and talk about them. We look at deals in the $20mm enterprise value or less. Do you have a deal we should discuss? Email it to Michael @ girdley.com. Hosted by Bill D'Alessandro, Mills Snell & Michael Girdley
Joined this week by Aaron Rubin of ShipHero, we talk logistics!
= $26mm Third-Party Logistics in Las Vegas
- $1mm in FBA Prep Business
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Former flight attendant Jada Magwood recalled passengers verbally assaulting her on multiple occasions during the COVID-19 pandemic — including when a police officer had to escort an intoxicated, violent traveler off her plane.Magwood recently left the travel industry for a job at a tech startup. She didn't plan on quitting, but the burnout from passenger violence prompted her to seek out jobs without much customer-facing interaction.‍
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Facebook has fallen … for a few hours — Twitter users couldn’t wait to dunk on Facebook, Instagram and WhatsApp when their platforms went dark after a system update went awry. Facebook’s engineering team’s explanation: “configuration changes on the backbone routers that coordinate network traffic between our data centers caused issues that interrupted this communication.” Aside from saving families and friends from each other’s scorn on the platform, what kind of impact did the outage have on retail? ShipHero founder and CEO Aaron Rubin tweeted that Facebook-driven non-Amazon e-commerce sales fell 27% on average. As hated as Facebook may be, it is apparent just how vital it has become to SMBs.
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